Before You Get Started

Welcome to Industry Makeup Academy Online! In this first step, you’ll complete a few quick items so we can personalize your experience and, if applicable, ship your kit.

• Complete your registration by filling out this short form (about 2 minutes). Once your registration and mailing information are submitted, we’ll begin processing your makeup kit if it’s included with your course.

• Upload a clear headshot or photo of yourself so your instructor can get to know you. You can also choose to allow us to use this photo in IMA marketing materials; this is completely optional and you can change your preference at any time.

Important: To mark each module as complete and unlock the next section, you must watch all lectures and videos from start to finish and complete the quiz. If you experience any technical issues, leave a comment in the course or email ren@ima-atlanta.com

Course Materials: What You'll Need

In this course, you’ll be working with a professional makeup kit so you can practice each technique as you learn it. You’re welcome to use your own existing kit, or you can purchase our curated Graftobian student kit, which includes the core products demonstrated in the lessons for an easier, follow‑along experience.

Click here to purchase your Makeup Kit for Atlanta pickup only.

Click here to purchase your Makeup Kit and have it shipped to you.

To get the most out of each lesson, we also recommend having your tools, makeup kit, pen, and paper ready to take notes during every section. It’s helpful to have good lighting and a camera or phone available to document your makeovers. We suggest natural lighting facing your face or a ring light/softbox like the ones in our Amazon Store. Click here to find other recommended lights and Makeup Artist Supplies.

What to Expect in This Certification

Please review the information and document below

• Work through every section in order to unlock the next one. You’ll complete all lessons and assignments in Levels 1 and 2 to earn your certificate.

• You’ll complete short practice assignments to show that you’ve mastered each module. An instructor will review and respond to your submissions within 48 hours.

• If you’re ever unsure about a technique or topic, ask questions in the comments under your lesson so your instructor can help.

• At the end of your 32‑hour course, you’ll be able to download your Makeup Artist Certification and start using it in your portfolio and resume.

By the end of Level 1 (Basic/Intermediate), you’ll have practiced:

• Basic skincare for self‑use and client recommendations.

• Tools of the trade and set‑up.

• Basic hygiene and setting up/cleaning up your station.

• Complexion techniques (creating an even, polished base).

• Brow shaping and strip lash application.

• Color theory and eyeshadow techniques.

• Core application techniques to build complete looks.

• Finishing the look for photos or in‑person events.

• Building your kit with the right essentials for your goals.

• Putting your look to the test with a final practice application and review.